6817 Southpoint Parkway Suite 303, Jacksonville, Fl 32216
Hours: 8:00am - 5:00pm - Monday - Friday
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04 Feb 2026  /  by Aurum Agency   /   0 Comments

Permits, HOAs, and Local Requirements Can Affect Your Pool Build in Jacksonville

When planning a new pool, many homeowners focus on design, features, and budget. What often gets overlooked is how pool permits and HOA requirements in Jacksonville can affect the overall timeline of a pool build. These approvals are a necessary part of the construction process and play a major role in determining when work can […]
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03 Dec 2025  /  by Aurum Agency   /   0 Comments

Do Pools Increase Home Value in Jacksonville? What Local Homeowners Should Know

Thinking about adding a pool to your Jacksonville home? You’re not alone. In Florida’s climate, a well-built pool doesn’t just elevate your lifestyle — it can also boost your home’s value, attract more buyers, and help your property stand out in a competitive market. Here’s what local homeowners need to know about how much value a pool really adds, which pool types perform best, and how to get the strongest return on your investment.
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09 Oct 2025  /  by Aurum Agency   /   0 Comments

From Summer to Sweater Weather: Easy Upgrades to Extend Pool Enjoyment 

Discover simple upgrades to extend pool enjoyment in Florida year-round—from heating and lighting to automation and fiberglass pool designs.
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31 Jul 2025  /  by Aurum Agency   /   0 Comments

Signs It’s Time To Renovate Your Pool (And What To Expect)

Thinking about giving your pool a facelift? From cracks and leaks to outdated designs, this guide breaks down the common signs it’s time for a renovation—and what the process looks like. Whether you’re fixing safety issues or upgrading to fiberglass, Purple Heart Pools makes it easy to breathe new life into your backyard oasis.
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