If you’ve been thinking about building a pool at your Jacksonville home, chances are one big question has crossed your mind:
“Will this actually increase my home’s value?”
Here’s the good news:
In Florida, especially in the Jacksonville and St. Johns areas, a well-built pool can absolutely add value, attract more buyers, and help your home stand out in a competitive market. But the type of pool you build, the condition it’s in, and the neighborhood you live in all play a role.
As a local, veteran-owned pool builder, we see the market from both sides: homeowners who want to enjoy a custom backyard, and buyers who are searching specifically for homes with a pool. This guide breaks down everything you need to know before investing.
Short answer? Yes, in most cases.
Jacksonville has long, hot summers, sunny fall weather, and mild winters, which means pools get used almost year-round. Because of this, buyers in our area often place a pool high on their wish list. In many neighborhoods like Mandarin, Nocatee, Jax Beach, St. Johns, and Orange Park, homes with pools regularly sell faster and for a higher price.
Most Florida data points to a 5–15% increase in home value, depending on the type of pool and the overall outdoor living setup.
For example:
So yes, in the Jacksonville market, a pool isn’t just a luxury. It’s a highly desirable feature that adds real value.
The value a pool adds isn’t a fixed number. It depends on several factors:
Brand-new or well-maintained pools add significantly more value than older, outdated ones.
More on this below, but fiberglass delivers the strongest ROI.
Buyers love:
Pools are especially valuable in:
In these areas, a home without a pool may actually feel like it’s missing something.
Not all pools are created equal when it comes to resale value. Here’s the breakdown:
Fiberglass pools are becoming the top choice in Florida and for good reason:
With brands like Aviva Pools, homeowners get modern designs, built-in features, and long-lasting color finishes; all huge perks for resale.
Beautiful and customizable, but:
They still add value, but not always as much as fiberglass.
Popular in other states, but less desirable in Florida due to the weather and maintenance needs. They don’t add as much value here.
Here’s why Florida buyers love homes with pools:
Jacksonville’s weather gives you 8–10 months of pool season.
Grilling, get-togethers, kids’ playtime — pools are a major draw for families.
Energy-efficient pumps, salt systems, and screened enclosures help keep costs low and water sparkling.
A backyard already built for enjoyment is a massive selling point.
If you want strong resale value, here’s what local buyers love:
Many of these upgrades come standard or are optional with fiberglass pools, which boosts appeal even more.
We like to keep it honest. A pool might not raise value if:
The key? Build something timeless, durable, and functional for Florida living.
If you want the biggest return on investment, here’s what we recommend:
Rectangular, modern curves, and clean designs age well.
Light blues and greys appeal to the largest number of buyers.
Energy-efficient pumps and automation save money and impress buyers.
A huge selling point in Florida — keeps debris and bugs out.
Fiberglass and saltwater systems make long-term upkeep easier and cheaper.
At Purple Heart Pools, we specialize in building high-quality fiberglass pools designed for Florida’s climate and your long-term investment.
Your pool is built to:
As a Veteran-owned, Jacksonville-based company, we take pride in delivering craftsmanship, communication, and customer care you can count on from start to finish.
If you’re thinking about adding a pool — whether for resale or for your own enjoyment — our team is here to guide you through every step.
Call Purple Heart Pools today at 904-207-4602
or
Request your free consultation online.
Let’s turn your backyard into your favorite place to be — now and for years to come.
